How the Recording Academy uses IBM watsonx to enhance the fan experience at the GRAMMYs®

By the GRAMMYs®, the Recording Academy® seeks to acknowledge excellence within the recording arts and sciences and be certain that music stays an indelible a part of our tradition. When the world’s high recording stars cross the pink carpet on the 66th Annual GRAMMY Awards, IBM can be there as soon as once more.

This yr, the enterprise problem going through the GRAMMYs paralleled these of different iconic cultural sports activities and leisure occasions: in immediately’s extremely fragmented media panorama, creating cultural affect means driving charming content material throughout a number of digital channels. Not a straightforward process when it is advisable to have a good time the achievements and tales of greater than 1,000 nominees throughout almost 100 classes.

That’s why the Recording Academy partnered with IBM to construct a content material provide chain that will save a whole lot of hours of analysis, writing and manufacturing time whereas providing inventive flexibility and simple evaluation. Powered by the generative capabilities of IBM watsonx, the system offers partaking insights in regards to the private lives and accomplishments of in style GRAMMY-nominated artists.

A generative AI content material engine fueled by trusted information

This yr’s answer makes use of watsonx to leverage a strong massive language mannequin (LLM) hosted within the watsonx.ai part. The mannequin was skilled on the Recording Academy’s trusted, proprietary information, which incorporates artist biographies and tales from the GRAMMYs web site and archives, together with their model pointers.

By an AI Content material Builder dashboard, the Recording Academy can use pure language prompts to generate all kinds of content material that may then be printed to the grammy.com web site or utilized in social media posts.

Intelligently automating social asset creation

The Recording Academy wanted to scale their social media protection to attach with followers and promote the occasion within the leadup to the GRAMMYs and on the night time of the awards ceremony. However till now, content material manufacturing had been extremely handbook and laborious. The answer: AI Tales with IBM watsonx. By the AI Content material Builder dashboard, the editorial staff can simply and rapidly create wealthy property to be shared in codecs akin to Tik Tok movies, Instagram tales or Fb reels.

The AI Tales interface lets editorial staff members select templates that function nominees or classes with quite a lot of layouts and branding, utilizing permitted photographs from the Recording Academy’s asset library. Subsequent they choose an artist or award class to function, the topic of the publish, akin to biographical info, GRAMMY achievements, or philanthropic causes, and any subjects to exclude from the output.

Then the actual magic occurs when a person clicks the “generate” button. AI tales are created that includes introductory textual content, headlines, bullets, one-liners, and wrap-up texts akin to questions and calls to motion. Any of those outputs may be regenerated to create alternate phrasings and might simply be manually edited. Upon clicking “publish,” the textual content is rendered onto a video asset and ready for obtain and subsequent publishing.

Enhancing the digital expertise, stay

The spectacle of the GRAMMY Awards present extends past the community broadcast. Followers from all over the world will even be tuning in to quite a lot of livestreams on grammy.com, together with the Premiere Ceremony (the place the vast majority of class winners are acknowledged), GRAMMY Stay From The Purple Carpet, behind-the-scenes backstage moments, stars arriving on the “limo cam” and extra.

This yr, an “AI Tales with IBM watsonx” widget will seem beneath the livestream, that includes informative text-based content material associated to the artists and classes being awarded. The editorial staff creates these insights via the AI Content material Builder dashboard, utilizing an analogous interface as for social asset creation. The default view of the widget options brief headlines and factoids, however followers can click on via to learn extra.

“In earlier years we offered one or two insights per artist, however this yr the widget lets followers dive a lot deeper and browse extra about their favorites,” says Tyler Sidell, Technical Program Director of IBM Sports activities and Leisure Partnerships.

The IBM benefit: Professional steering and implementation

Responsibly taking advantage of a game-changing expertise akin to generative AI requires extra than simply plugging in some code. It requires end-to-end experience from planning to deployment. That’s why for seven years now, the Recording Academy has collaborated with IBM Consulting to jumpstart expertise initiatives utilizing the IBM Garage Methodology. This human-centric, outcome-first strategy is used to create, execute and function workflows alongside the consumer. The method accelerates digital transformation, facilitates innovation and cultivates practices, applied sciences and experience to quickly flip concepts into enterprise worth.

All through the planning course of for the GRAMMYs, IBM Consulting collaborated with a number of stakeholders throughout the Recording Academy and incessantly met with info expertise, advertising and digital groups. And on the large night time, IBM can be on-site throughout the occasion as an extension of the editorial and manufacturing groups.

The highly effective mixture of IBM Consulting, IBM Storage, IBM watsonx and the Recording Academy digital staff delivers an engrossing digital expertise to greater than 5 million music followers worldwide.

Discover how watsonx can help you accelerate responsible AI workflows

Learn how IBM Consulting can help you reimagine AI for business