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Whereas the time period “pretend information” has been floating round for some time, the phrase was given new life and recognition when former United States President Donald Trump turned it right into a viral marketing campaign slogan. “Pretend information” finally grew to become a generation-defining meme, and that is seemingly as a result of there’s a sure reality to the phrase that resonates with the general public to at the present time.
Media does sometimes make errors in its reporting, and even Cointelegraph is just not resistant to this. On the identical time, information anchors, journalists and media firms are additionally recognized to solid apart objectivity and inject their private opinions — or these of their paid sponsors — into what’s promoted as strictly fact-based information.
In 2023, this has turn into a disaster dealing with crypto content material creators. The proverbial “jig” is up, and plenty of traders at the moment are nicely conscious that a lot crypto-focused content material has an ulterior motive of shilling a specific coin or, in some instances, an unannounced paid sponsor backing the content material of the day. Because of the broader fallout, a number of skilled and hobbyist crypto content material creators have advised The Agenda that sustaining and rising their subscribers has been a problem this yr.
On Episode 22 of The Agenda, hosts Ray Salmond and Jonathan DeYoung spoke with Nathan Leung, co-founder and host of the Cryptonauts YouTube channel, concerning the nuts and bolts of training and onboarding new customers to crypto on YouTube — and learn how to stay moral whereas doing so.
Humanizing is appetizing
Leung advised The Agenda that when making an attempt to separate oneself from all of the chaff, “humanizing” the content material is a helpful and efficient tactic, on condition that “in occasions like this, everybody’s like, ‘NFTs are a rip-off, blah, blah, blah. The whole lot’s a rip-off.’” However as he factors out, “There’s additionally good folks attempting to make digital possession an actual factor. There’s really builders really operating hackathons, looking for the most effective mission, proper? There’s really actual builders who need this know-how to type of assist the world in a approach.”
So, Cryptonauts talks to those builders and highlights that they’re simply common folks with a mission. “It’s type of simply humanizing. It’s like, yeah, you’re value $250 million or $18 billion, proper? However what do you do? Do you get up within the morning? Do you could have a household? Do you stroll your canine?”
Associated: The Agenda podcast predicts the future of crypto and talks adoption
Leung additionally emphasised the significance of respecting “the viewer’s time,” highlighting that the final word purpose is to have viewers watch an entire video and never really feel like their time was wasted.
“In the event that they’re going to look at our video, we would like them to at the least watch all of it, proper? So, if we really feel prefer it’s not completely vital, we don’t need to waste their time both, as a result of time is clearly probably the most priceless foreign money. So, we simply attempt to make it quick and candy.”
He added, “I feel lots of people assume that longer movies are higher, however I feel when you can simply save folks time and condense it and simply make it partaking, it could possibly be two minutes.”
Why Cryptonauts values natural development over paid shilling
Whereas many crypto content material creators have been uncovered for shilling their luggage or accepting cash beneath the desk to advertise different initiatives’ tokens, Leung says Cryptonauts doesn’t have this subject as a result of they don’t rely upon sponsored content material for cash.
“So, I feel we had one rule: We stated we might by no means do ICOs [initial coin offerings] very early on. We might solely cowl initiatives that had been already listed and already launched, which turned out to be a great one. And we additionally type of made it our elementary rule to not push any exchanges — you noticed what occurred with FTX.”
Inserting authenticity and pleasure over monetization, Leung stated, “We simply do what we would like, and we inform the tales we would like. We simply need to inform some good tales, make some good content material and have enjoyable whereas doing it. I feel that’s an important factor as a result of cash can’t purchase ardour.”
Regardless of admitting that “folks don’t actually care about crypto” proper now when requested about Cryptonauts’ objectives for the long run, Leung stated that the channel is “actually attempting to unite the crypto neighborhood.”
“I feel we need to begin doing one thing slightly bit totally different. Simply to type of apply what we preach. If we’re about neighborhood, we should always begin doing a little real-life occasions.”
To listen to extra from Leung’s dialog with The Agenda — together with Cryptonauts’ future imaginative and prescient for combining real-life experiences with crypto content material and giving again to its neighborhood — take heed to the complete episode on Cointelegraph’s Podcasts page, Apple Podcasts or Spotify. And don’t neglect to take a look at Cointelegraph’s full lineup of different reveals!
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This text is for common data functions and isn’t meant to be and shouldn’t be taken as authorized or funding recommendation. The views, ideas, and opinions expressed listed below are the creator’s alone and don’t essentially mirror or signify the views and opinions of Cointelegraph.
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